On May 31 Mexico Business Events organized, together with Mexico Oil & Gas Review, an exclusive networking cocktail with the main players in the fuel retail industry to help create links and new business opportunities in the incipient market. The theme of the night, sponsored by BASF, revolved around fuel additives and their role in the new retail market.



To open the evening BASF highlighted the important competitive advantages that tailored fuel additives, like the ones offered by the company, can provide in a market that is being flooded by a variety of new entrants. “Tailored additives provide a differentiating added value to the companies that implement them in their fuels, which in the short-term makes the final client happier and in the long-term boosts his or her loyalty to the brand,” explained Fernando Pérez, Sales Manager Mexico, Central America and Caribbean for BASF.

BASF, the German company with headquarters in Ludwigshafen and commercial relations with Mexico since 1890, has a clear commitment to the Mexican market, and demonstrated it by presenting its Keropur additive. “Keropur provides optimal cleaning for the motor and increases the efficiency of fuel usage.”



Next, the distinguished special guest Guillermo García Alcocer, President Commissioner of CRE, explained to the exclusive guests what aspects make the difference between what could be called a good and a bad regulation. “Regulation has the objective of making the interests of the public and private spheres fit for the benefit of the country while always keeping in mind the reality of the market,” he said. “It should be evaluated based on that.” According to Alcocer, CRE has become a pioneering institution as it is constantly evaluating its regulation. “If an error in regulation is made it must never be hidden or, even worse, enforced. CRE has embraced a culture where errors are instead accepted and corrected.”

Alcocer also highlighted the importance of having an institution where the Commissioner’s appointment and duration of his or her term is unrelated to any political timeframe. “This way Commissioners can focus on actually following the development of the market instead of looking for short-term political benefits,” he explained.



He highlighted the work CRE, ASEA and CNH have started doing together for the benefit of the industry. “As recommended by the OECD, and with the objective of providing orientation and information to all those interested in undergoing formal procedures that include more than one regulator, the three institutions have created the Coordinated Office of Support for the Energy Sector. This office will enhance and facilitate the development of the energy industry in Mexico,” he said.

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