The entrance to the event

Earlier this week, the Heavy Oil Latin America Conference and Exhibition (HOLA) was held at the International Convention Center in the coastal city of Puerto Vallarta, located in the Mexican state of Jalisco. The event took place over three days of commercial and technological conferences that were given quite a launch with a keynote speech on Tuesday by Carlos Morales Gil, director general of Pemex Exploration & Production.


Carlos Morales Gil visits our booth

The conferences covered a wide range of topics but mostly focused on the technological challenges at Chicontepec fields, the coming changes in the Mexican industry as a result of energy reform and the new opportunities available in countries such as Peru and Venezuela.

Conference attendants included both prominent businessmen and experienced engineers and field directors from both the private and public sectors of the Latin American heavy oil industry; several Pemex Exploration and Production engineers from the southern onshore region were present at most of the technical conferences. Representatives from American, Canadian and other international companies, some of whom are still looking for an entrance into the Latin American market, also figured prominently.


Technological demonstration

HOLA also featured exhibition space where public and private Latin American industry giants such as Pemex, PDVSA, Schlumberger and Baker Hughes put up prominent stands which included their own personal conference spaces for small talks with heavy oil professionals. Companies from Canada and Oklahoma also took up considerable space on the exhibition floor; technological heavies such as NorthPoint and Welltec took advantage of the opportunity to show off their newest lines of products.

Exhibition floor

Exhibition floor

Mexico Oil and Gas Review was present in the event; a copy of the 2013 Review was given out to all keynote speakers and major stakeholders touring the exhibition space. Companies looking to enter the Mexican market also had an opportunity to peruse our publication and get a better idea of the opportunities that the Mexican oil and gas industry has to offer. Overall, HOLA was a superbly organized event that enabled international networking and the interdisciplinary sharing of business intelligence and technological knowledge.


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